Pages • 2
Marketing of Ford Figo in India Marketing of Ford Figo in India Marketing the Ford Figo in IndiaSt. Thomas UniversityBUS-490 Dr. MaxwellOctober 2012Table of Content1. – Abstract………………………………………………………………………….32. – Introduction……………………………………………………………………42.1. – Generic Marketing Strategies…………………………………………….42.1.1. – Low-cost provider strategy………………………………….…..42.1.2. – Differentiation Strategy…………………………………………42.1.3. – Focused (or market niche) Strategy……………………………52.2. – Ford Motors Company India…………………………………………….52.2.1. – Background………………………………………………………52.2.2. – Key.