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Business Studies Essay Preview: Business Studies Report this essay Barriers to Marketing PlanningBased on research by Professor Malcom McDonald of Cranfield Institute of TechnologyContentsIntroductionProfessor McDonald and the Main Barriers to Marketing PlanningThe Main Barriers to Marketing PlanningMethods of overcoming the Barriers to Marketing PlanningConclusionsRecommendationsIntroductionOrganisations that operate in competitive environment and need to conduct marketing must.