Toyota Environmental Analysis GENERAL ENVIRONMENT ANALYSIS Political & legal- The main political factor that affects Toyota is trade regulations. The automotive industry was stimulated by the government during the economic crisis. In 2008 the U.S. government gave $17.4 billion short-term loans to General Motors and Chrysler, two of Toyota’s competitors, to help them. Where in.
Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen COLOGNE BUSINESS SCHOOL (CBS)Marketing Strategies of German Automotive Industry With case studies Audi and VolkswagenTerm paper for Scientific WorkingWinter semester 2014/15Lecturer Name: Mrs. Dafna Graf Ankit JainB.A. International BusinessStudent number: 1145500030 Table of ContentsIntroduction 1 Marketing 12.1 Marketing Definition 12.2 Developing Marketing strategy to create customers 1Marketing mix 2 Aspects.
