Essay On Marketing Strategy Analysis Of The Britvic Plc

Marketing Strategy Analysis of the Britvic PlcMarketing Strategy analysis of The BRITVIC PLC Submitted By:[pic 1]Table of ContentsIntroduction        Background of the Company        Current Situation        Financial Performance        Situation Analysis        Customers        Competitor Analysis        PEST Analysis        SWOT Analysis        Marketing Plan for Diet Coke        Product Description        Marketing objectives        Market Segmentation for Diet Coke        Target Market        Market positioning        Marketing Mix Product        Price        Place        Promotion        Control and Evaluation        Quality Control        Evaluation Analyses        Risk Analyses        Conclusion        References        Appendix        Introduction The purpose of the report is to research the marketing.