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Introduction to Marketing. Essay Preview: Introduction to Marketing. Report this essay Introduction to Marketing (MM2711)Lecturer: Dr. Jackie TamOffice: M856 Telephone: 2766-7951 E-mail: [email protected] Hours: Friday 2 – 4 pm or by appointmentLearning OutcomesAnalyse diverse market situations and identify marketing opportunities and threatsApply marketing theories and models to practical marketing situationsEvaluate ethical issues from a marketing perspective and.
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