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Global Market Case Study Mingfeng LiMKTG 11106/22/16Global Market Case Study—Mary KayQuestion 1: Is Mary Kay an “international firm”, a “multinational firm”, or a “transnational firm” as defined in this course and based on its marketing strategy? Why?Based on the marketing strategy that Mary Kay utilizes, it is a multinational firm. The key field to differ.
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105Marketing Strategy22/16Global Market Case StudyMary Kay CosmeticsMary Kayquestion