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Haier Number ThreeEssay Preview: Haier Number ThreeReport this essayHaier – Number ThreeHaierHaier is a “full line generalist” and market leader in the home appliance industry in China. Haier’s value propositions are product quality, continuous innovation using “dynamic growth cycle” (Exhibit A), competitive prices and customer service. Haier’s strategy of entering global markets with “niche” products.