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Proposal McDonalds Research Prooject Proposal for Research Project Symptom(s) Observed: Usually one of the top earning restaurant chains, McDonald’s earnings and sales declined in the fourth quarter of 2014. As a result, McDonald’s has lost market share and underperformed its peers. Problem/Opportunity: By the end of 2014, McDonald’s revenue fell to $6.57 billion from $7.09.
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Fourth QuarterLeading Restaurant ChainsMcdonald’S EarningsPossible Causes Of Armand