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McDonald’s Research Proposal Essay Preview: McDonald’s Research Proposal Report this essay McDonald’s Research ProposalAlesha Riley, Susana Gallegos and Hatem Ben AghilMKTG6294 Professor LasskBackground Investigation McDonald’s is the largest, by revenue, fast-food chain in the World serving approximately 70 million customers daily in over 100 countries with approximately 36,900 restaurants (Harding, 2018, para. 14). In 2017,.