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Enager Industries Essay Preview: Enager Industries Report this essay Case 22-4 Enager Industries Why was McNeils new product proposal rejected? Should it have been? Explain. Target Return Investment $1,000,000 1995 Return Variable Costs (per unit) $3.00 Hubbards Opinion 12.0% McNeils Proposal Price $8.00 $7.00 $6.00 Units 60,000 75,000 100,000 Revenues $480,000 $525,000 $600,000 Expenses Variable.