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Pepcid Ac: Racing to the Otc MarketEssay Preview: Pepcid Ac: Racing to the Otc MarketReport this essayJohnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) was faced with a major strategic decision. There was a major rush to the over-the-counter (OTC) medication market. JJM developed a lower dose version of its prescription Pepcid traditionally used to treat.
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Aaron Johnsoncompstudiesandrea BachnerinMedication MarketPepcid AcStrategic Decision Jjm