Mercury Athletic Executive Summary: Mercury Athletic is the footwear division of West Coast Fashions (WCF), a designer and distributer of branded athletic and casual footwear, targeted at youth market. Due to strategy reorganization, WCF wanted to shed this segment. In the meantime, Active Gear, Inc., (AGI) looked to acquire Mercury from WCF, believing that the purchase.
Essay On Mercury Athletic
Pages • 1
Pages • 1
Mercury Case Analysis West Coast Fashions, Inc has decided to sell off one of their segments; Mercury Athletic. John Liedtke, head of business development for Active Gear, Inc see’s this as a potential opportunity for AGI to acquire Mercury. The footwear industry is very competitive, with low growth and stable profit margins. Liedtke knows that.
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