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Hewlett-Packard Marketing Essay Preview: Hewlett-Packard Marketing Report this essay Hewlett-Packard/Compaq Merger In 2002, the (HP/Compaq) merger announcement was made by Hewlett-Packard CEO Carly Fiorina and Compaq head Michael D. Capellas. If in fact the merger goes through, it would be the largest merger in the computer industry history. Some may ask why this merger was.