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Integrated Marketing Communication of Yakult MPM5302 Integrated Marketing Communication Individual AssignmentTopic: Yakult[pic 1]MH125107 Retail ManagementNg Yuen Tat (170082091)Submission Date: 16/3/2018Executive summaryThis report present the analysis of the integrated marketing communications campaign of Yakult. Yakult is one of the brands of Yakult Honsha Company. It has been chosen for analysis because of its uniqueness, originality and innovative character..