Essay On Mico-Cola Report

Mico-Cola Company Report 30.512 Marketing and society Lecturer: Dr. Maureen Syn Mico-cola Report (Sept 7th, 2010) Tran Van Tien S2084220 Table of contents Introduction……………………………………………………………………3 Discussions…………………………………………………………….…..…4 Product…………………………………………………………….………4 Desirable products……………………………………………….……4 Information of products…………………………………………….…4 Price……………………………………………………………………….5 Competitive pricing………………………………………….………..5 Product-line pricing strategy………………………………………….5 Promotion………………………………………………………..……….6 Advertising and tagline……………………………………………….6 Place and Distribution channels……………………………………..……6 Place…………………………………………………………….…….6 Distribution channels………………………………………….…..….7 Findings…………………………………………………………….…..…….8 Recommendations……………………………………………………..…..….9 References…………………………………………………………………….10 Mico-cola report Introduction The.