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Introduction to Marketing WHAT IS STRATEGY: THE ANALOGY OF WAR Strategy has the obj to destroy the enemy ->winning over company who serve the same output and have the same target. Today, we see military metaphors used everywhere in business: price “wars”, market share “battles”, marketing “campaigns”, promotional “blitzes” (very aggressive tactics to achieve target),.
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Detailed Plan Of ActionEnvironmental SustainabilityMilitary MetaphorsMilitary Way