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Is Mobile Advertising Effective? Essay Preview: Is Mobile Advertising Effective? Report this essay Annotated BibliographyQin, G., Rau, P. P., & Salvendy, G. (2010). Measuring perceived interactivity of mobile advertisements. Behaviour & Information Technology,29(1), 35-44. doi:10.1080/01449290802666770This article analyzes perceived interactivity of mobile advertisements from a study. As cellphones increase, mobile communication becomes an ideal platform for.