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Tesla Motors – New Product Launch Marketing Plan Tesla – New Product Launch, Part 1Helga Agostini, Michael Espinoza, Selma Odoom, Breanna OliverMKT/571April 12, 2016Jo-Jan HardestyNew Product Launch Marketing PlanTesla Motors was inspired by engineers who wanted to prove that electric cars may be a better option than gasoline-powered vehicles. In 2012, we launched the world’s.