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Ikea Company Marketing Mix Essay Preview: Ikea Company Marketing Mix Report this essay [pic 4][pic 5][pic 6]Table of ContentsIKEA GROUP 2Introduction 2Company Background 2The story behind the name 3Vision and business idea 3IKEA’s global strategy 3The Barriers Which IKEA Faced On Global Expansion 4Tariffs barriers 4Non-tariff barriers: 4The Modification Ikea Made Of The Marketing Mix To Meet The New Market Need 5Products 5Place 5Promotions 6Price 6IKEA GROUPIntroductionThis document is.