Estephe Competitive Analysis XXXXX[pic 3]TO: Marketing DirectorFROM: Marketing ExecutiveDATE: August X, 2015 WORD COUNT: XXX wordsXXXXXXxEXECUTIVE SUMMARY ……………………………………………………………………..21. INTRODUCTION ……………………………………………………………………………………………22. COMPETITIVE ANALYSIS KEY FINDINGS ………………………………………………………………..32.1. SUPERCOMM ONLINE OFFERING …………………………………………………………………..43. CREATION OF 12 MONTHS’ DIGITAL MARKETING PLAN………………………………………….54. RECOMMENDATIONS ……………………………………………………………………………………………..65. REFERENCES …………………………………………………………………………………………………………86. BIBLIOGRAPHY ………………………………………………………………………………………………………97. APPENDICES–(7.1 to 7.4) …………………………………………………………………………..10-167.1. DIGITAL MARKETING ACTIVITIES ANALYSIS OF ESTEPHE’S FIVE KEY COMPETITORS .107.2. FOCUSED ANALYSIS OF SUPERCOMM’S ONLINE.
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