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Piaggio-VespaEssay Preview: Piaggio-VespaReport this essayEnvironmental analysisCompetitive forces:Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to.