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An Analysis of the Moyo Case StudyEssay Preview: An Analysis of the Moyo Case StudyReport this essayStrategic PrinciplesIndividual ProjectAN ANALYSIS OF THE MOYO CASE STUDYIntroduction:Yu (2004, p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas.