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Kramer Pharmaceuticals Case Study October 29, 2016Kramer Pharmaceuticals Case StudyManagement 3120Professor WalshBy:Simi Ragnauth&Arnaud Muamba FACTS:Company name: Kramer Pharmaceuticals, Inc.Major manufacturer of prescription drugs.Sales force of over 500 detailersDetailers responsible for about 200 accounts35 District managersDetailer: Bob MarshWorked for Kramer Pharmaceuticals for 12 yearsTerritory in Toledo, OhioDistrict Supervisors:John MeredithBill CouchJim RathbunVince ReedTom WilkensTed FranklinStarting Salary $14,000Ending.
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