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Business Model Innovation at WildfangEssay Preview: Business Model Innovation at Wildfang1 rating(s)Report this essayNA0460Business Model Innovation at WildfangCharla Mathwick, Portland State UniversityCEO Emma Mcilroy had logged another 70-hour week, preparing for the major funding pitch to support national expansion of Wildfang, a menswear-inspired fashion brand built around a badass tomboy image. Described as “the home.
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