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Mkt 421 – Defining MarketingEssay Preview: Mkt 421 – Defining MarketingReport this essayDefining Marketing PaperStudents nameMKT 421 Week 1Date of classInstructors nameDefining Marketing PaperMarketing knows what the consumer wants and how much he or she will buy when a product or service first presents itself into the economy. The American Marketing Association gives a formal.