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Padini Holdings Berhad Case Study Essay Preview: Padini Holdings Berhad Case Study Report this essay 1.0 Introduction As the current economic environment becomes more competitive and introducing new brands becomes increasingly costly, companies must find new brand strategies to increase their capacity and competitiveness (Lipponen et al., 2004). Brand strategy defined as how the brand.
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Brand StrategyEmergence Of New BrandsFlagship Brand PadiniNew Brand Strategies