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Jcpenny Swot AnalysisEssay Preview: Jcpenny Swot AnalysisReport this essayTurn around of JCPenneyStrengthsJCPenney Company, Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that.