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Las Vegas Case Essay Preview: Las Vegas Case Report this essay Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market. Initially Starbucks target market was a very defined profile. The customer they wanted to reach were a wealthier, better educated and more professional than the average American..
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2006StarbucksCost Of The Starbucks ExperienceNew Kind Of CustomerStarbucks Target Market