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Brita Case Class prep 6 – Sophie Shao – 643404 What challenges face the Brita Brand? Product cycle – Britas core product pitcher has reached the end of the product cycle – the decline stage No innovation – Brita did not proactively improve their core product PT or develop a new product (innovation) while PT.
Related Essay Topics:
Brita BrandBritas Core Product PitcherNew Market OpportunityShort Product Cycle