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Proctor and Gamble Proctor and Gamble Decision SheetSituation: P&G’s share of Light duty liquid detergents (LDL) is 42% or $357m of market share and 30% is the share of P&G’s soap brands. P&G wants to expand their volume in the LDL market.Decision and Rationale: Using Cost-Benefit Analysis1.Using H-80 to launch a new Performance Brand:-60% share.