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Frito Lay Case StudyEssay Preview: Frito Lay Case StudyReport this essayFRITO LAY CASE STUDYFactual Summary:Frito-Lay, Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay.