Philips CaseEssay Preview: Philips CaseReport this essay1. I believe it is extremely beneficial for DeCesare to do the necessary research to determine why the expansion idea would fail and why it would succeed and discuss the associated risks. I would see how past companies have done in the area and pay close attention to companies.
A Global Brand Executive Summary This case examines P&G and whether or not they have the ability and means to make their SK-II product a global brand. In this case, we examine P&Gs need for a new global strategy and their ability to develop SK-II into a worldwide beauty product. Ultimately we will see that.
P&g Japan: Sk-Ii Globalization P&g Japan: Sk-Ii Globalization In the highly competitive Japanese skin-care market, P&GЎ¦s new SK-II product has proven its success as a premium and prestige offering. P&G has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan.
