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Every New Step of Hermès Towards Selling Birkin Bags online. Title: Every new step of Hermès towards selling Birkin bags online. Author: Xinyuan WANGData source: Published sourcesTopics: Hermes; Luxury; Challenges; Gen Z; Digital disruption; Chinese marketAbstract: Founded in 1837 in Paris, French luxury brand Hermès specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear..