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The Potential of Neuromarketing as a Marketing Tool Essay Preview: The Potential of Neuromarketing as a Marketing Tool Report this essay The Potential of Neuromarketing as a Marketing ToolSydney TrahinAsheville-Buncombe Technical Community CollegeHeather Vaughn, English InstructorNovember 15, 2017AbstractIn recent years, a new field has been emerging that links the worlds of neuroscience, consumer behavior, and.