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Marketing of Outlet Stores Essay Preview: Marketing of Outlet Stores Report this essay Outlet Retail Store Retailing is the most dynamic aspect of a channel of distribution (Kerin, Hartley, Rudelus, 2011). New types of retailers are always entering the market, searching for a new position that will attract customers (Kerin, Hartley, Rudelus, 2011). Product managers.
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Actual Market SizeNew Types Of RetailersProduct IdentificationProduct Managers