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Vivendi & Virgin GroupEssay Preview: Vivendi & Virgin GroupReport this essayVirginThe fundamental issue of forming any strategy for any firm is to decide what business it should be in. Richard Branson’s continuous endeavor to create exceptional brand equity has facilitated Virgin’s presence in the vast number of businesses it is in. The flamboyance and the.
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Exceptional Brand EquityNew Young Ceo Of VivendiRichard BransonðVirgin Company