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Star Tv India Global Marketing Plan Essay Preview: Star Tv India Global Marketing Plan Report this essay STAR TV India Global Marketing PlanWillie G. BurgessIndiana Tech INTRODUCTIONRupert Murdoch’s News International launched SKY Television, February 5, 1989, in Britain. It was a nine-channel satellite television service, public limited company. Murdoch was bullish on cable and satellite service.