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Crm And International Channel ManagementEssay Preview: Crm And International Channel ManagementReport this essayUniversity of StrathclydeDepartment of MarketingInternational Channel ManagementIndividual AssignmentCRM and International Channel ManagementMartha A. Katiforis07/04/2003IntroductionThe objective of this study is first to examine the CRM (Customer Relationship Management) concept as apparent in academic and business literature and second to investigate areas where CRM concept.