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Npd CaseIf you were guiding development of a new high-technology camera, what steps would you take in each of the stages of the new-product development process? Idea generation. The key point to communicate to students is that everything flows from the target market. That is, the development of new products should derive from customer needs..
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1St Target MarketDevelopment Of A New High-Technology CameraKey Point Of IkeaNpd Case