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Competitors – Competitive Behavior and RivalryEssay Preview: Competitors – Competitive Behavior and RivalryReport this essayCompetitors are firms operating in the same market, offering similar products, and targeting similar customers (Hitt, 2011). Wal-Mart and Target are competitors, as are McDonalds, Burger King and Wendys. These names are quiet familiar to us as we are continuously exposed.