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Brand Community,fandom and Prosumption PRODUCT AND BRAND MANAGEMENT BRAND COMMUNITIES, FANDOM PROSUMPTION Group 11 APURV SRIVASTAVA MANORANJAN DASH SHIVANG SARASWAT ! B15076 B15087 B15111 INDEX Brand Community 3 Online Brand Communities 4 Consumer Behaviour 4 New Product Development 5 Community Enabling Mechanisms 6 Examples in Indian Sectors Metrics 7 What is Fandom? 8 Fandom: Through.