Essay On Orйal’S Global Brand Management Strategies

L’orйal’s Global Brand Management Strategies L’orйal’s Global Brand Management Strategies Scientific Approach, One of the Group’s most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L’Orйal’s managing director for Africa, the Orient and.