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Dr.Pepper/Seven Up, Inc. /Squirt Brand Essay Preview: Dr.Pepper/Seven Up, Inc. /Squirt Brand Report this essay Dr. Pepper/Seven Up, Inc. SQUIRT Brand ٱ Soft Drink Industry The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a.