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Levis Custom Fitted Jeans Case built in 1995 for new product concept: Levis custom fitted jeans1995: women’s jeans $2 Bn fashion category in US, Levi Strauss mkt leader, jeans available in 51 size combinations, $50 per pairFashion created product complexity for Levi S, as it was manufacturing and push-based company1995: 19 Original Levi retail stores,.