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Rbv Model on Eveready BusinessEssay Preview: Rbv Model on Eveready BusinessReport this essayResources-Based View model (RBV) was created in the mid-1980s by Wernerfelt (1984), Rumelt (1984) and Barney (1986). Ever since, RBV is one of the dominant contemporary approaches to the analysis of sustained competitive advantage (Bridoux, 2004). In study case given, Eveready experienced crisis.