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Cost Leadership and Differentiation StrategyCost Leadership and Differentiation StrategyCost leadership and differentiation strategyWal-MartWal-Marts founder, Sam Walton, developed the everyday low prices (EDLP) strategy. This strategy hinged upon Wal-Marts ability to obtain consumer goods at the cheapest possible price and pass these savings on to consumers. In order to achieve EDLP, Wal-Mart began developing close relationships.