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Montgras Essay Preview: Montgras Report this essay (a) Although Chile is widely perceived as producing low-quality wines, MontGras can overcome this negative country-of-origin attitude and position itself as a high-quality brand by educating consumers about its own high-quality grape production and winemaking. To improve customer perception and successfully enter the U.S. market, it could control.
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High PriceHigh-Quality BrandLow-Quality WinesOwn High-Quality Grape Production