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Sbe Discussion Essay Preview: Sbe Discussion Report this essay Calvin L. Richardson SBE 330 March 21, 2012 Case Study 1.) Explain what happened to the Gore-Tex brand after the patent expired. After the patent expired in 1996, the Gore-Tex brand became mainstream with more generic versions of the breathable fabric. What activity can firms use.
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Gore-Tex BrandOwnership SchemesPopularity Of Other Similar ProductsValue Of The Shares