Essay On P2Company Information2.1 Company Background

Consumer Behavior Easy Care Hong Kong Baptist UniversityBachelor of Commerce in Marketing (Honors)1st Semester 2017-18BMKT3015 Consumer BehaviorCompany: Easycare[pic 1]ContentSummary—————————————————————————–p2Company information2.1 Company background———————————————————p22.2 SWOT analysis—————————————————————–p3Consumer analysis3.1 Interview findings————————————————————–p43.2 Marketing segmentation——————————————————-p5Marketing mix strategies recommendations4.1 Product—————————————————————————p54.2 Place——————————————————————————p64.3 Price——————————————————————————p74.4 Promotion————————————————————————p7Reference and appendix———————————————————–p10Work contribution—————————————————————–p14SummaryIn this report, we would like analysis the benefits and drawback of the online platform “Easy Care”. This software.