Essay On Page 6Core Product

Marketing Strategy of a Services Business Marketing ServicesExecutive Aircraft Services[pic 1]TABLE OF CONTENTSAbout the Company…………………………………………………………………………………page 3Services Offered………………………………………………………………………………………page 3-5Services Marketing Mix……………………………………………………………………………page 6-77Ps……………………………………………………………………………………………….page 6Core Product…………………………………………………………………………………page 6 Supplementary Services………………………………………………………………page 6Flowchart of the Service…………………………………………………………………page 7Competition……………………………………………………………………………………………..page 8Emerald Jet……………………………………………………………………………………page 8Cedar Jet………………………………………………………………………………………..page 9Imperial Jet……………………………………………………………………………………page 10Blueprinting Services……………………………………………………………………………….page 11Service Recovery………………………………………………………………………………………page 12 Services Marketing Triangle………………………………………………………………………page 13Services Marketing Strategies.…………………………………………………………………..page 14Jay Customer Incidents……………………………………………………………………………..page 14The Servicescapes Model…………………………………………………………………………..page 15New.